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“Internet plus sanitary ware ” : spring up new development opportunity for transformation and upgrading of traditional sanitary ware industries

Author:未知  Updated:2016-08-25 15:08:07 Clicks:
In today’s changeable era, the competition in all walks of life is of great fierce. To adapt to the development of marketing economy, sanitary ware enterprises are bound to achieve transformation and upgrading. Nevertheless, the mut

In today’s changeable era, the competition in all walks of life is of great fierce. To adapt to the development of marketing economy, sanitary ware enterprises are bound to achieve transformation and upgrading. Nevertheless, the mutual cooperation among home building material industries has been obvious than ever before while the resource integration among enterprises becomes an crucial way for sanitary ware enterprises to achieve their transformation and upgrading as well as break through the bottleneck. 

Combination of traditional and emerging channels boosts the transformation and upgrading

“ Internet plus” has become a hot topic of home building material industry. Under the background of sluggish market of sanitary ware industry, the new model of “internet plus sanitary ware” springs up new development chance for the transformation and upgrading of traditional sanitary ware enterprises. Under the pressure of ascending cost of traditional model, utilizing emerging channel to tackle the cost bubbles of traditional model and collecting industrial big data with internet have paved a new path for traditional sanitary ware enterprises to break through the bottleneck of development.

A rising number of consumers of e-commerce industries like internet home decoration and e-commerce carnival rapidly accelerate the development of emerging channel of sanitary ware industry. Even though there are still many advantages and development space for traditional channel, the emerging one has taken on a swift and violent development trend. The key point to transform and upgrade sanitary ware industry in internet is to achieve the overall integration of traditional and emerging channels, breakthrough the dilemma of present channels.

Identify the breakthrough point and make perfect brand reputation

Having gone through the rapid expansion development, sanitary ware enterprises have founded solid base on arrangement of traditional channel. However, for the industrial channel tending to face white-hot competition and the consumption demand, brand consciousness of new generations being more and more mature, the most profitable era has gone away gradually. That how to occupy the consumer market with differentiation strategy and how to convert the industry brand to consumer brand is another breakthrough point for sanitary ware enterprises.

Mass consumer brand not only requires remarkable brand positioning and brand promotion, but fund investment of high intensity for a long time. Besides, the follow-up sales and positive feedback of profit are necessary. Through reinterpreting brand positioning and targeted brand promotion, differentiated product strategy, sanitary ware industry in steady development ushers in a golden era of brand remodeling.

Integrate resource with the aid of capital and alliance

Under the reforming trend of home building material industry, it is beneficial for sanitary ware industry to strike for breakthrough when integrating resources online and offline, as well as the upstream, downstream of industrial chain with the aid of capital and alliance

Whether it is capital union or industrial cooperation will be a testing for the ability of overall resources and optimal allocation. In the next five years, it is a key question for sanitary ware enterprises to explore and think how to make intelligent use of capital for industrial value remolding and how to cooperate with other companies for industrial development promotion.As for the sanitary ware enterprises, they are supposed to attach much more importance to the integration of multi resources especially in the era of cooperating and sharing. While strengthening themselves in the changeable and unpredictable market, the enterprises are able to further the transformation and upgrading, achieving win-win cooperation.