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Ten future market patterns in Sanitary ware industry

Author:未知  Updated:2016-08-24 14:08:52 Clicks:
Everything in 2015 has been the past, housing architectural material industries like sanitary ware industry summarized the lost and gains of last year and attentively examined future. It is heard that in 2016 the growth rate of Chinese ec

Everything in 2015 has been the past, housing architectural material industries like sanitary ware industry summarized the lost and gains of last year and attentively examined future. It is heard that in 2016 the growth rate of Chinese economy will slow down. For now, the spring of real estate market hasn’t come yet. Under the enormous pressure of living, the housing architectural material industries like sanitary ware industry have to clearly recognize the market pattern as soon as possible so as to face the challenge.

Firstly, it is unavoidable to reintegrate the industry
Extensive development has been a deadly factor for housing architectural material industries like sanitary ware industry which are unavoidable to reintegrate. In the long course of marketization, there are increasing number of company dropping out this industry owing to difficult operation and development.nevertheless, there are more market space for those industrial scale enterprises. Both the reintegration and redefinition of industry and achievement of industrial healthy development have become the important items in 2016 even in the future times.
 
Secondly, rigid demand becomes the major market consumption 
The golden age of real estate had passed, rigid demand is the key factor to pull up the economy of sanitary ware industry. In the age of rigid demand, the consumers become more particular about the building decoration. Either the decoration of first set of housing, or the improved decoration, they are the main consumption market in 2016.
 
Thirdly, internet housing decoration drives industrial reform
With the background of Internet plus, more and more decoration industrial forms have been driven off. The decoration company represented by MIUI Housing Decoration is taking the Internet to change traditional industrial development pattern. Under this background, the sanitary ware industry must adapt to new markets and consumption habit of new consumers as well as examine and change this industry with the view of Internet. 
 
Fourthly, the era of capital integration is springing up
Having realized how profitable the sanitary ware industry will be, an increasing number of capital tycoons are absorbed in it while they have accelerated to expand capitalization. It is widely acknowledged that the enterprises are supposed to have more stronger and more powerful development with the benefit of capital.
 
Fifthly, integral bathroom market is in steady development
By the hype and publicity of integral home, more and more enterprises are marketing the integral home industry and getting familiar with each other although it is a brand new industrial form union. Consumers are having an intimate knowledge of this kind of business mode and willing to accept it. Therefore, the integral home industry has developed greatly in 2016.
 
Sixth, service boosts marketing
For the high degree product homogeneity of sanitary ware industry, service might be a perfect breakthrough point to distinguish enterprises from enterprises. In 2016, along with off-line service stronger demanding, an increasing number of enterprises are attaching much more importance to the service leading which can driving the marketing. It is urgent to convert the traditional model that product drives service to the new model that service drives product.
 
Seventh, e-commerce companies are setting up offline marketing
The prosperity of e-commerce is no longer staying, while the companies are resetting their e-commerce developing strategy on the sanitary ware industry. When the e-commerce consumption tends to more rational, enterprises are taking advantage of internet to expand offline customers which can collect the customers to the greatest extent. Meanwhile, consumers’ demanding for product experience force e-commerce enterprises to set up offline arrangement.
 
Eighth, individualized enterprises usher development chance
The ascending consumption demand of 80s and 90s generations makes the diversification and individuation of consumers become the mainstream of market. More and more consumers are fond of individual product rather than making a claim of quality, environmental protection and other elements. It is absolutely a tremendous development chance for the enterprises who are pursuing for individuation.
 
Ninth, dealers are inclined to expand refined management
For several years, it has been a tough time for dealer. Under the impact of market, innumerable dealers are bearing the sluggish market. Due to the traditional extensive mode, most of them rely on the objective marketing, lacking business development ideas. Nevertheless, in 2016, refined management of dealers will be the primary growth pattern in the future. Only having invested tremendous time and efforts on store, management, teamwork ans market, can the dealers make their business more powerful for a longer time.
 
Tenth, sales promotion tends to be more rational
Sales promotion seems to have become the only factor to promote the industrial development. Along with the maturity of consumers day by day, the traditional sales promotion cannot fire the consumers to consume which suggests that the rational demand of sales promotion will be activated again. Hence, the sanitary ware enterprises ought to handle the changes between market and consumers more rationally so as to boost their business development.